Ad framing effects for consumption products: An affect priming process
| Year of publication: |
2008
|
|---|---|
| Authors: | Chang, Chingching |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 1, p. 24-46
|