Ad-induced affect: the effects of forewarning, affect intensity, and prior brand attitude
Sang Yeal Lee
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Sang Yeal |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 4, p. 225-237
|
| Subject: | Emotion | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Frühwarnsystem | Early warning system | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650924