Ad Lib : when customers create the ad
Pierre Berthon; Leyland Pitt; Colin Campell
| Year of publication: |
2008
|
|---|---|
| Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; Campell, Colin |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 50.2007/08, 4, p. 6-30
|
| Subject: | Printwerbung | Print advertising | Produktgestaltung | Product design | Verbraucher | Consumers | Kreativität | Creativity | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755732