Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Øystein Foros; Hans Jarle Kind; Guttorm Schjelderup
| Year of publication: |
2012
|
|---|---|
| Authors: | Foros, Øystein ; Foros, Oeystein |
| Other Persons: | Kind, Hans Jarle (contributor) ; Schjelderup, Guttorm (contributor) |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 25.2012, 3, p. 133-146
|
| Subject: | Fernsehwerbung | Television advertising | Hörfunkwerbung | Radio advertising | Mediennutzung | Media usage | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681642