Ad revenue optimization in live broadcasting
Dana G. Popescu (Department of Technology and Operations Management, INSEAD, Singapore), Pascale Crama (Department of Operations Management, Lee Kong Chian School of Business, Singapore Management University, Singapore)
| Year of publication: |
April 2016
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|---|---|
| Authors: | Popescu, Dana G. ; Crama, Pascale |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 4, p. 1145-1164
|
| Subject: | live broadcasting | advertising | scheduling | random capacity | Theorie | Theory | Scheduling-Verfahren | Scheduling problem | Werbung | Advertising | Kapazitätsplanung | Capacity planning | Rundfunkpolitik | Broadcasting policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011470675