Adaptation and performance in foreign markets: evidence of systematic under-adaptation
Past empirical studies have yielded ‘no consistent relationship between strategy adaptation and firm performance’. These inconclusive results may be partially due to a bias amongt managers to under-adapt their host market strategies. This paper presents the results of the second stage of a longitudinal study identifying a potential status quo bias among exporters, leading to systematic under-adaptation. Journal of International Business Studies (2006) 37, 212–226. doi:10.1057/palgrave.jibs.8400189
Year of publication: |
2006
|
---|---|
Authors: | Dow, Douglas |
Published in: |
Journal of International Business Studies. - Palgrave Macmillan, ISSN 0047-2506. - Vol. 37.2006, 2, p. 212-226
|
Publisher: |
Palgrave Macmillan |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Dow, Douglas, (2018)
-
Brockman, Paul, (2021)
-
Adaptation and performance in foreign markets : evidence of systematic under-adaptation
Dow, Douglas, (2006)
- More ...