Adaptation of the Canvas model as a competitive tool for the MSMEs of Lázaro Cárdenas, Michoacán
Year of publication: |
2018
|
---|---|
Authors: | Vargas-Hernández, José G. ; Cárdenaz, Rafael Casas ; Jiménez, Rebeca Almanza |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 16.2018, 1, p. 1-20
|
Subject: | Competitiveness | Canvas model | MSMEs | business plan | KMU | SME | Geschäftsmodell | Business model | Wettbewerb | Competition | Theorie | Theory | Kleinstunternehmen | Micro business |
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