Adaptations to knowledge templates in base of the pyramid markets : the role of social interaction
Year of publication: |
2014
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Authors: | Sutter, Christopher J. ; Kistruck, Geoffrey M. ; Morris, Shad |
Published in: |
Strategic entrepreneurship journal : SEJ. - Chichester : Wiley & Sons, ISSN 1932-4391, ZDB-ID 2393106-1. - Vol. 8.2014, 4, p. 303-320
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Subject: | base-of-the-pyramid | knowledge transfer | templates | adaption | social interaction | Wissenstransfer | Knowledge transfer | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Wissensmanagement | Knowledge management |
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