Adaptive conjoint analysis : understanding the methodology and assessing reliability and validity
Year of publication: |
2001
|
---|---|
Authors: | Herrmann, Andreas ; Schmidt-Gallas, Dirk ; Huber, Frank |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-42323-0. - 2001, p. 279-304
|
Subject: | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Statistischer Test | Statistical test |
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