Adaptive self-explication of multiattribute preferences
Year of publication: |
2011
|
---|---|
Authors: | Netzer, Oded ; Srinivasan, V. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 140-156
|
Subject: | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Produktinformation | Product information | Marktforschung | Market research |
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