Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis.
| Year of publication: |
1982
|
|---|---|
| Authors: | Huber, Joel ; Payne, John W ; Puto, Christopher |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 9.1982, 1, p. 90-98
|
| Publisher: |
University of Chicago Press |