Adding direct or independent channels to multiple channel mix
Sertan Kabadayi
| Year of publication: |
2008
|
|---|---|
| Authors: | Kabadayi, Sertan |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 2.2008, 2, p. 66-80
|
| Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Geldpolitische Transmission | Monetary transmission |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003934147