Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Roland H. Bartholmé; T. C. Melewar
| Year of publication: |
2009
|
|---|---|
| Authors: | Bartholmé, Roland H. ; Melewar, T. C. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 9.2009, 2, p. 155-169
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853149