Adding services to product-based portfolios : an exploration of the implications for the sales function
Daniel Kindström; Christian Kowalkowski; Thomas Brashear Alejandro
| Year of publication: |
2015
|
|---|---|
| Authors: | Kindström, Daniel ; Kowalkowski, Christian ; Alejandro, Thomas Brashear |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 3, p. 372-393
|
| Subject: | Organization | Competence | Roles | Sales function | Service infusion | Service selling | Verkaufspersonal | Salespeople | USA | United States | Verkauf | Selling | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011388506