Adding value through the use of internet‐based testing

Purpose – This paper aims to describe the impact of internet technology on psychometric testing and the issues this raises for best practice in test use. Design/methodology/approach – The approach draws on best practice in the field of psychometrics and the author's experience in using the internet for test delivery. Findings – The internet offers may significant advantages for the delivery and application and psychometric tests, but also poses a number of significant challenges to good test use, particularly in terms of the quality of test materials, effective administration and the authenticity of test results. These challenges, however, need not undermine the effectiveness of tests when they are used sensitively and with due regard for the issues raised by remote testing through the internet. Engaging respondents in the testing process is identified as key to all parties getting the maximum value from the applications of tests, as is a developmental mindset which identifies the value to both test users and respondents of participating in any testing process. Practical implications – Users of internet‐based tests need to be aware of how to evaluate the quality of test materials and how to administer tests effectively. Although issues around respondent authenticity remain, these can be significantly overcome by helping test takers seen how they will benefit from test completion. Guidelines are given to test users on effective test administration. Originality/value – This paper offers practical guidance on how to maximise the effectiveness of the increasing number tests that are available for internet delivery.