Adding value to service brands through innovation : a framework for emerging economies
Year of publication: |
2014
|
---|---|
Authors: | Guceri-Ucar, Gozem ; Koch, Stefan |
Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 1-26
|
Subject: | Dienstleistungsmarketing | Services marketing | Innovation | Markenwert | Brand equity | Türkei | Turkey |
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