Adding value to service brands through innovation : a framework for emerging economies
Gozem Guceri-Ucar; Stefan Koch
| Year of publication: |
2014
|
|---|---|
| Authors: | Guceri-Ucar, Gozem ; Koch, Stefan |
| Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 1-26
|
| Subject: | Dienstleistungsmarketing | Services marketing | Innovation | Markenwert | Brand equity | Türkei | Turkey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010200753