Adding value with online communities : Creating business models for fast-growing markets

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The literature review shows a multitude of online communities’ definitions and classifications, but hardly any comprehensive attempt to map the phenomena in full. This paper is looking to recognize potential revenue streams from online businesses and other non-financial benefits that can be combined to create strong and sustainable value proposition. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.