Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Jana-Kristin Prigge, Christian Homburg, Andreas Fürst
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 68.2018, p. 56-73
|
| Subject: | Product eliminations | Product management | Business-to-business marketing | Structural equation modeling | Survey data | Produktmanagement | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Strukturgleichungsmodell | Structural equation model | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.09.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822115