Addressing common method variance in country- and destination-image research : two practical approaches
Year of publication: |
2024
|
---|---|
Authors: | Baumgartner, Hans ; De Nisco, Alessandro ; Diamantopoulos, Adamantios |
Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 33.2024, Art.-No. 100906, p. 1-10
|
Subject: | Common method bias | Common method variance (CVM) | Country image | Destination image | Response biases | Survey research | Wissenschaftliche Methode | Scientific method | Systematischer Fehler | Bias | Befragung | Interview | Messung | Measurement | Varianzanalyse | Analysis of variance |
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