Addressing endogeneity in international marketing applications of partial least squares structural equation modeling
G. Tomas M. Hult, Joseph F. Hair Jr., Dorian Proksch, Marko Sarstedt, Andreas Pinkwart, and Christian M. Ringle
| Year of publication: |
2018
|
|---|---|
| Authors: | Hult, G. Tomas M. ; Hair, Joseph F. ; Proksch, Dorian ; Sarstedt, Marko ; Pinkwart, Andreas ; Ringle, Christian M. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 3, p. 1-21
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| Subject: | control variable | endogeneity | Gaussian copula | instrumental variable | partial least squares structural equation modeling (PLS-SEM) | Kleinste-Quadrate-Methode | Least squares method | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Schätztheorie | Estimation theory |