Addressing services' intangibility through integrated marketing communication: an exploratory study
| Year of publication: |
2002
|
|---|---|
| Authors: | Grove, Stephen J. ; Carlson, Les ; Dorsch, Michael J. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 16.2002, 5, p. 393-411
|