ADDRESSING THE SEGMENT OF 'ONE' - Are banks getting their marketing and customer service right?
| Year of publication: |
2012
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|---|---|
| Authors: | Srinivasan, Sriram ; Fincham, Andy |
| Published in: |
The banker : global financial intelligence. - London : Financial Times Business, ISSN 0005-5395, ZDB-ID 211902x. - Vol. 144.2012, p. 120-126
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