Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness : the customers perspective
C. Padmavathy, V.J. Sivakumar
| Year of publication: |
2016
|
|---|---|
| Authors: | Padmavathy, C. ; Sivakumar, V. J. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 1, p. 80-93
|
| Subject: | customer relationships | CRM | CRM effectiveness | CRME | public sector banks | PSBs | private sector banks | analytic hierarchy process | AHP | India | Beziehungsmarketing | Relationship marketing | Indien | AHP-Verfahren | AHP approach | Bank | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011712438