Adopting big data to create an "outside-in" global perspective of Guanxi
Liane W.Y. Lee, Piyush Sharma, Bradley R. Barnes
| Year of publication: |
2022
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|---|---|
| Authors: | Lee, Liane W. Y. ; Sharma, Piyush ; Barnes, Bradley R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 614-628
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| Subject: | Big data | Business-to-business relationships | Ecosystem | GDELT | Guanxi | Outside-in marketing | Soziales Netzwerk | Social network | Big Data | Lieferantenmanagement | Supplier relationship management | China | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194234