Adopting network multimedia systems in interactive digital television : a strategic method towards enhancing tourism relationship marketing

George Mastorakis, Nikolaos Trihas, Emmanouil Perakakis and Ioannis Kopanakis

Year of publication:	2013
Authors:	Mastorakis, George ; Trihas, Nikolaos ; Perakakis, Emmanouil ; Kopanakis, Ioannis
Published in:	Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013. - Berlin : Springer, ISBN 3-642-36308-3. - 2013, p. 472-482
Subject:	Beziehungsmarketing \| Relationship marketing \| Multimedia \| Digitaler Rundfunk \| Digital broadcast

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