Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Year of publication: |
2013
|
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Authors: | Blasco-Arcas, Lorena ; Hernández Ortega, Blanca ; Jiménez Martínez, Julio |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 4, p. 457-475
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Subject: | Interactivity | Personalization | IPTV | Perceived performance | Involvement | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Fernsehen | Television | Vertriebsweg | Distribution channel | Interaktive Medien | Interactive media | Innovationsakzeptanz | Innovation adoption |
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