Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Lorena Blasco-Arcas; Blanca Hernandez-Ortega; Julio Jimenez-Martinez
| Year of publication: |
2013
|
|---|---|
| Authors: | Blasco-Arcas, Lorena ; Hernández Ortega, Blanca ; Jiménez Martínez, Julio |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 4, p. 457-475
|
| Subject: | Interactivity | Personalization | IPTV | Perceived performance | Involvement | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Fernsehen | Television | Vertriebsweg | Distribution channel | Interaktive Medien | Interactive media | Innovationsakzeptanz | Innovation adoption |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231566