Adoption and implementation of internal marketing systems by Ghanaian small- and medium-sized enterprises
Nana Owusu-Frimpong; Albert Martins
| Year of publication: |
2010
|
|---|---|
| Authors: | Owusu-Frimpong, Nana ; Martins, Albert |
| Published in: |
Journal of African business. - Binghamton, NY : International Business Press, ISSN 1522-8916, ZDB-ID 2267966-2. - Vol. 11.2010, 1, p. 26-48
|
| Subject: | KMU | SME | Ghana | Einführung | Implementation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980010