Adoption of digital innovation : formulating adopter categories and levels of adoption in a digital sphere in an emerging economy
Year of publication: |
2023
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Authors: | Dutta, Dorothy ; Sarma, Mrinmoy K. |
Published in: |
Trends in innovation and entrepreneurship research : ecosystems, digital technologies and responses to shocks. - New Jersey : World Scientific, ISBN 978-981-12-7328-5. - 2023, p. 57-77
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Subject: | Adoption | incremental | innovation | digital | platforms | Innovationsdiffusion | Innovation diffusion | Innovation | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Electronic Commerce | E-commerce |
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