Adoption of focus group and policy Delphi to blue ocean strategy : a proposed conceptual model
Alex Hou Hong Ng; Dominic Hoe Chai Lau; Wan Khairuzzaman Wan
| Year of publication: |
2014
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|---|---|
| Authors: | Ng, Alex Hou Hong ; Lau, Dominic Hoe Chai ; Wan Khairuzzaman Wan Ismail |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 13.2014, 2, p. 130-146
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| Subject: | blue ocean strategy | BOS | strategy canvas | focus group | Delphi method | policy Delphi | Delphi-Methode | Delphi technique | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010484996