Ads for Mature Consumers: The Importance of Addressing the Changing Self-View Between the Age Groups 50+ and 60+
| Year of publication: |
2012
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|---|---|
| Authors: | Hoffmann, Stefan ; Liebermann, Susanne C. ; Schwarz, Uta |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 18.2012, 1 (1.1.), p. 60-83
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