Advance contracting, word-of-mouth, and new-product success in creative industries : a quantification for books
Year of publication: |
2012
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Authors: | Beck, Jonathan |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 25.2012, 2, p. 75-97
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Subject: | Kreativsektor | Creative industries | Buch | Book | Absatz | Sales | Performance-Messung | Performance measurement | Produktentwicklung | New product development | Informationsverbreitung | Information dissemination | Theorie | Theory | Deutschland | Germany | 2003 |
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