Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
| Year of publication: |
2023
|
|---|---|
| Authors: | Sarstedt, Marko ; Liu, Yide |
| Published in: |
Journal of Marketing Analytics. - Oxford, UK : Blackwell Publishing Ltd, ISSN 2050-3326. - Vol. 12.2023, 1, p. 1-5
|
| Publisher: |
Oxford, UK : Blackwell Publishing Ltd |
| Subject: | Business and Management, general |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00279-7 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10015327409