Advanced methodologies and technologies in media and communications

Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA), editor

"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications."

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Year of publication:	[2019]
Other Persons:	Khosrowpour, Mehdi (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Mediensektor \| Media industries \| Technischer Fortschritt \| Technological change \| Informationstechnik \| Information technology \| Kommunikation \| Communication \| Theorie \| Theory