Advanced techniques and technologies in online research
Scott M. Smith; Jared Smith; Chad R. Allred
| Year of publication: |
2006
|
|---|---|
| Authors: | Smith, Scott M. ; Smith, Jared ; Allred, Chad R. |
| Published in: |
The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISBN 1-4129-0997-X. - 2006, p. 132-158
|
| Subject: | Marktforschung | Market research | Internet | Online-Handel | Online retailing | Panel | Panel study | Beziehungsmarketing | Relationship marketing | Data Warehouse | Data warehouse | Conjoint-Analyse | Conjoint analysis |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003420110