Advancing algorithmic bias management capabilities in AI-driven marketing analytics research
Shahriar Akter, Saida Sultana, Marcello Mariani, Samuel Fosso Wamba, Konstantina Spanaki, Yogesh K. Dwivedi
| Year of publication: |
2023
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|---|---|
| Authors: | Akter, Shahriar ; Sultana, Saida ; Mariani, Marcello M. ; Wamba, Samuel Fosso ; Spanaki, Konstantina ; Dwivedi, Yogesh K. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 243-261
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| Subject: | AI-driven marketing analytics | Algorithmic bias | Algorithms | Artificial intelligence | Künstliche Intelligenz | Algorithmus | Algorithm | Systematischer Fehler | Bias | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.08.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433460