Advancing algorithmic bias management capabilities in AI-driven marketing analytics research
Year of publication: |
2023
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Authors: | Akter, Shahriar ; Sultana, Saida ; Mariani, Marcello M. ; Wamba, Samuel Fosso ; Spanaki, Konstantina ; Dwivedi, Yogesh K. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 243-261
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Subject: | AI-driven marketing analytics | Algorithmic bias | Algorithms | Artificial intelligence | Künstliche Intelligenz | Algorithmus | Algorithm | Systematischer Fehler | Bias | Marktforschung | Market research |
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