Advancing and enhancing corporate reputation
Stephen A. Greyser
| Year of publication: |
2003
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|---|---|
| Authors: | Greyser, Stephen A. |
| Published in: |
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology. - London [u.a.] : Routledge, ISBN 978-0-415-28420-2. - 2003, p. 234-242
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001761978