Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
selected and interpreted by John M. T. Balmer and Stephen A. Greyser
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Balmer, John M. T. (contributor) ; Greyser, Stephen A. (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Reputation | Corporate Identity | Firmenzeichen |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 365 S. Ill. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-0-415-28420-2 ; 0-415-28420-1 ; 0-415-28421-X ; 978-0-415-28421-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001674827