ADVANCING PERFORMANCE MANAGEMENT IN DIGITAL ENTERPRISES: EXPLORING CHALLENGES, OPPORTUNITIES, AND RECOMMENDATIONS FOR THE DIGITAL AGE

This manuscript delves into the multifaceted aspects of employee performance management in digital and virtual enterprises, aiming to contribute to the existing literature in this domain. Through a comprehensive review of relevant research, employing a systematic approach, this study identifies key themes that emerge at the intersection of performance management, digital organizations, and virtual environments. By synthesizing and critically evaluating the existing literature, this article sheds light on the gaps and opportunities for future research, presenting novel perspectives on the challenges and possibilities encountered in the context of performance management in digital enterprises. The recommendations provided in this manuscript serve as a valuable resource for researchers, managers, and practitioners, facilitating their understanding and enhancement of performance management practices in diverse digital and virtual environments.