Advancing sales theory through a holistic view : how social structures frame selling : introduction
Nathaniel N. Hartmann, Heiko Wieland, Stephen L. Vargo, and Michael Ahearne
| Year of publication: |
2020
|
|---|---|
| Authors: | Hartmann, Nathaniel N. ; Wieland, Heiko ; Vargo, Stephen L. ; Ahearne, Michael |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 40.2020, 4, p. 221-226
|
| Subject: | holistic | levels of aggregation | levels of theoretical abstraction | social structure | systemic | Sozialstruktur | Social structure | Theorie | Theory | Verkauf | Selling | Holismus | Holistic approach | Aggregation | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2020.1838916 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395123