Advancing the country image construct from a public relations perspective : from model to measurement
Alexander Buhmann and Diana Ingenhoff
| Year of publication: |
2015
|
|---|---|
| Authors: | Buhmann, Alexander ; Ingenhoff, Diana |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 19.2015, 1, p. 62-80
|
| Subject: | PLS | Strategic communication | 4D Model | Image measurement | Stakeholder hehaviour | Country image construct | Öffentlichkeitsarbeit | Public relations | Stakeholder | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010531081