Advancing the scholarship on corporate identity and corporate branding
Year of publication: |
April-June 2017
|
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Authors: | Melewar, T. C. ; Bang, Nguyen ; Sharifah Faridah Syed Alwi ; Navare, Jyoti |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 2, p. 107-109
|
Subject: | Corporate branding | corporate identity | strategic management | impression management | organization management | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility |
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