Advancing theory and knowledge in the business-to-business branding literature
Zahra Seyedghorban, Margaret Jekanyika Matanda, Peter LaPlaca
| Year of publication: |
August 2016
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|---|---|
| Authors: | Seyedghorban, Zahra ; Matanda, Margaret Jekanyika ; LaPlaca, Peter |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2649-2677
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| Subject: | Bibliographic | B2B branding | Citations | Impact | Research | Review | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506191