Advantages of Time-Based New Product Development in a Fast-Cycle Industry
| Year of publication: |
1997
|
|---|---|
| Authors: | Datar, Srikant ; Jordan, C.Clark ; Kekre, Sunder ; Rajiv, Surendra ; Srinivasan, Kannan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 1, p. 36-49
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