Advertisement allocation for generalized second-pricing schemes
Ashish Goel; Mohammad Mahdian; Hamid Nazerzadeh; Amin Saberi
| Year of publication: |
2010
|
|---|---|
| Authors: | Goel, Ashish ; Mahdian, Mohammad ; Nazerzadeh, Hamid ; Saberi, Amin |
| Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 38.2010, 6, p. 571-576
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| Subject: | Theorie | Theory | Werbung | Advertising | Allokation | Allocation | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738503