Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
P. Ganesan, M. Sridhar and Saranya Priyadharsani
| Year of publication: |
2016
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|---|---|
| Authors: | Ganesan, P. ; Sridhar, M. ; Priyadharsani, Saranya |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 9.2016, 4, p. 488-510
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| Subject: | advertisement | brand | attitude | reciprocal hypothesis | purchase intention | FMCG business | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenartikel | Brand | Werbung | Advertising | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011660376