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Bruce John Morrison and Marvin J. Dainoff
Year of publication:
1972
Authors: Morrison, Bruce John ; Dainoff, Marvin J.
Published in:
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 4, p. 396-400
Subject: Werbungsforschung
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