"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Year of publication: |
2017
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Authors: | Harding, Graham |
Published in: |
Journal of wine economics. - New York, NY : Cambridge Univ. Press, ISSN 1931-4361, ZDB-ID 2520377-0. - Vol. 12.2017, 4, p. 378-385
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Subject: | advertising | agents | branding | champagne | marketing | pricing | promotion | Markenführung | Brand management | Großbritannien | United Kingdom | Werbung | Advertising | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy |
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