Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Colin Campbell; Justin Cohen; Junzhao Ma
| Year of publication: |
2014
|
|---|---|
| Authors: | Campbell, Colin ; Cohen, Justin ; Ma, Junzhao |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 1, p. 7-10
|
| Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Kundenintegration | Customer integration | Social Web | Social web | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354606