Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level

Don Turnbull; Laura F. Bright

Year of publication:	2008
Authors:	Turnbull, Don ; Bright, Laura F.
Published in:	International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 2, p. 149-171
Subject:	Hochschule \| Higher education institution \| Online-Marketing \| Internet marketing \| Suchmaschine \| Search engine \| Informationsverhalten \| Information behaviour \| Verhalten \| Behaviour \| USA \| United States

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10003717313

A service of the